Regardless of the particular web brand, you want to promote, site retargeting offers rich potential that will change the way you see online marketing. Have you ever dreamt of somehow following up with the people who visit your site?
That’s what site retargeting is all about! It works like this:
- We place a pixel (code) on one or more pages on your website
- The pixel monitors the behavior of the visitor, and analyze what they are interested in
- When the web surfer leaves your site, we use awesome and compelling ad creative to reintroduce and keep your offer in front of your visitor to get them back to your site
- The web surfer returns to your landing page, where he or she can be converted into a paying customer
You’re Half Way There
Since the web surfer has already visited your site, you’re already in their head… top of mind awareness based on their already existing needs and interests. They just need a little nudge and a reminder that you’re the best. Research proves that people respond best to companies that constantly show up in a well-done ad creative.
I know what you’re thinking, it sounds a bit creepy, but by tagging and “following” your customers around the web, you’ll give yourself a powerful advantage over the competition. Some of the biggest brands have implemented this online marketing tactic to help get a greater understanding of the needs, wants and desires of their customers. It has quickly become a staple in their integrated marketing strategies… and the best part is, small companies can also take advantage of this unique strategy on a small budget.
Improve Brand Recall
One of the biggest problems many small companies face is brand recognition. In other words, if nobody knows who you are, then you’re in big trouble. Site and search retargeting puts your brand in front of a lot of eyes… without breaking the bank, and will offer more engagement opportunities. When people see your brand flash over and over again—you’ll become hard to forget.
[tweetthis]”If nobody knows who you are, then you’re in big trouble.” [/tweetthis]
The Bottom Line
Make your brand stand out. It’s a tough world, and every advantage helps. Your ads will attract buyers, and bring in serious income. Site retargeting helps thousands sell more—can you afford not to use this powerful marketing strategy?
Site retargeting is just the beginning, there are many other innovative online marketing tactics that you can use to grow your businesses cost effectively. Let us know if you have any questions on how to use these tools.
