Driving traffic to your coaching or consulting website is very important to help position you as an expert in your field as well as to help you increase your pipeline.
Over the years, there has been a notable increase in the number of professional consultants and coaches leveraging the internet to establish credibility, increase traffic and leads. While this is a favorable change, it has increased competition hence if want to be noticed, you have to step up your game. After all, if your consulting website does not have any visitors, you will eventually end up with a rapidly dwindling pipeline of prospects. Here are a just a few awesome ways you can drive more prospects to your website:
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Generate Content
Why should people opt for your consulting firm? Tell them why by creating valuable content for your website. Needless to say, the content should relate to the services you are offering and should value to your audience. Content marketing has gained popularity and is a foolproof method of getting people to visit your website. Create content on the hottest issues that relate to your industry and business so that when people Google about it, they are instantly directed to your website.
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Sending Out Direct Mail
While most consulting and coaching firms are taking things up a notch by opting for online marketing, companies are failing to realize the potential of offline marketing to drive more people on their website. Sending out direct mail helps you stand out from the crowd. This is a powerful tool to help increase branding and drive traffic to specific “landing pages. Enclose a small package along with an envelope and perhaps a little gift, persuading the person to check out your website. It might take a little bit of effort as you will have to filter out people but it will work.
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Provide Incentives
People love free stuff. Consider giving away some of your best advice for free. This might include providing them a few chapters of your new eBook for free or by asking visitors to sign up for newsletters or value-added downloads. However, reserve some information as well as it will persuade prospects to purchase your services.
Follow the abovementioned tips to drive more people to your website.
If you would like to schedule a “Pick My Brain” session with me to shape a custom strategy to drive traffic to your website and increase business, click here.
