The Internet gives small businesses the opportunity to compete with large business through social media marketing. In most cases, it is a free form of digital marketing with considerable returns when done right. The first thing that marketers have to do is pick two or three social networking platforms that can generate the best returns for them. Among many famous social networks, LinkedIn has a unique place for being the platform for professionals. If you want to get the attention of your target audience on LinkedIn, try the following ways.
Here are 7 Business Marketing Tips for LinkedIn
1. Set up a Company Page
While having a personal profile is a great idea to have conversations with your followers on a personal level, having a company page is a must to represent your brand. An individual who visits your company page on LinkedIn is 50% more likely to purchase from you than an individual who hasn’t seen your company page. Moreover, the features on LinkedIn favor company pages more than personal profiles.
2. Optimize Your Banner Image
In addition to the brand logo, you have a banner background on LinkedIn that you can tailor according to your needs. Try using this space to promote your brand and add your website’s URL if possible. In fact, some experts believe you should even put your company’s phone number there.
3. Be the Thought Leader
Seventy-nine percent customers say they are interested in knowing more about a business when they consider it a thought leader. You have to create unique content about your industry and give strong opinions on your industry-specific trends. Be unique in your perspective to show people you know more than a layperson.
4. Use Social Media Management Tools
Whether you are using LinkedIn or some other social networking platform, the best way to market on them is with the use of a social media management tool. The best tool on LinkedIn is the one that lets you discover the latest trends so you never run out of ideas to write new posts.
5. Be a Part of the Groups
Groups are always online and they are the best places for you to connect with people who are interested in your content. Just be sure to join groups that are most relevant to your industry. Post real questions and share valuable content to get people’s attention. If need be, send personal messages to the members of the groups too.
6. Be Frequent with Your Posts
This particular point applies to every other social network out there too. The only way you can be memorable to people is by being in their sight regularly. Recent statistics show that people’s attention span is going down with time. Top that up with so much of data that’s at their disposal every day. In order for you to get noticed, you need to share new content regularly. However, they should always be quality posts.
7. Change Company URL When It Makes Sense
You have to provide the URL of your official business website on your LinkedIn profile. However, if you have launched a new product or service, you might want to update the company URL with the landing page of that service/product. Remind people about it in your content and populate your landing pages.
In the end, you want to take advantage of some keywords as well. On LinkedIn, you have a section called “specialties”. Populate this section with your most business-specific keywords to increase the visibility of your company. Be consistent with your marketing and have some patience. Things might not change today but a little wait is definitely worth the outcome.
