Marketers have an incredible potential to convert more users and build an impressive audience if they deploy the right strategy with the use of video and by leveraging YouTube. Don’t underestimate the importance of your videos, which you are able to provide a clear and powerful message directly to your audience to create brand awareness, drive traffic and provide a direct “call to action”.
If you want your brand to attain ‘celebrity status,’ start working on your YouTube strategy today for and get the best value out of your marketing campaign. Your videos and shared content should not just focus on providing information and entertainment but also push more traffic to your website.
Let’s explore 5 ways how you can use your YouTube channel to get more leads.
-
Optimize Your Video Titles
With everyone creating and sharing videos so frequently, most people are overlooking the proper way to optimize the title of your video for search. Without a doubt, titles can either break or make the success of your videos. The title has two major functions. It doesn’t just inform the viewer what the video is about; it also spells out its purpose to the search engine.
Focus on the keywords and common terms that are frequently used by your target audience. Promoting original or shared content should be done with the most appropriate titles searched by your audience.
-
Work On Descriptions
Not just the titles, but descriptions too can give the search engine a pool of keywords. However, be careful not to spam. Both users and search engines have become smart enough to identify spamming. Add valuable web links to your descriptions and encourage your users to subscribe to your social channels. If your description does not resonate well with your video, you are less likely to create any impact.
-
Functional Thumbnails
The best part about YouTube is that it lets you take a snapshot to emphasize on the best parts of the video. You can also add some text in the image. Although this text does not count for SEO purposes, it does fuel the viewers’ curiosity and can do wonders to propel more traffic to your website, if used correctly. Custom made thumbnails let you devise your own unique imagery for pulling in audiences on different platforms.
-
Add End Screens To Your Videos
Many marketers fail to realize the true potential of an End Screen. The top benefit of an end screen is that you can include a call to action for external URL’s inside the video. This is an easy way to let your users subscribe to your channel or guide them to other related videos.
The end screen tool is only available in the ending 20 seconds of your video. However, it is a great way to keep your users glued to your YouTube channel or to send them to your website.
-
Share On Multiple Platforms
Don’t just rely on your YouTube following to spread your brand message. Share your videos on as many websites and social platforms as possible. Once you are done posting a video on YouTube, embed the link in a blog post or a Facebook update for attracting more users.
Bottom Line
By following these tips, you can significantly add more subscribers. With increasing view counts and more traffic, you are sure to land an impressive figure of valuable customers.
