You can get more email subscribers even if you do not have time on your hands to write more blogs every week. Whether you promote your business by writing eBooks or blogs or upload video content, getting more people to subscribe to your email lost would be your first priority. Here are some easy tactics through which you can easily increase the leads to your email:
1. Use Social Media
Social media offers considerable potential in this regard and is the easiest way to increase leads. Just promote your blogs on your social media profiles, including Facebook, Google+, and Twitter.
2. Use Pop Up Menus
Another way to get more subscribers is to provide some additional content readers might be interested in by placing a link to the content. When readers click the link, a pop-up box appears, asking for their email address to get the bonus material. You can get the reader’s’ attention by enclosing the link in an eye-catching box. After the readers have typed in their email address, redirect them to the site with the additional content.
If you do not want to cover up any content through popup menus, another option is the scroll triggered box. As the name suggests, these boxes are triggered when a reader scrolls down to a certain section of your article, usually to the end of the article. This way, readers must have read the article by the time the box appears in front of them. You can now introduce your offer to the reader without interrupting them while they go through your article.
3. Make an Offer They Can’t Resist
The first time someone lands on your blog, show them the value of being a subscriber by making it clear how they can benefit by becoming a subscriber. Your opt-in button and the color of your page matter as they help attract viewers. Choose a color for the call to action button that does not blend into the background, so be sure to choose a color which stands out from the rest of your blog or website. Do not miss out on these details.
4. Use Testimonials on Your Page
Research shows that people who add testimonials on their website are likely to get more email subscribers. So, you can simply add the good reviews you have received and show them to build trust between you and the potential subscriber. People do not want to just give away their email addresses to anyone unless they have a got a good impression.
5. Remove Additional Widget from Your Site
If your site has a lot of widgets that are not really helpful in increasing conversions they will distract readers from the task at hand. So, do not clutter your site with items that don’t add directly to your objective of getting new subscribers and conversions. Unwanted links and icons on your homepage that do not help conversions are distractions and you should remove them from the web page. This will ensure you do not end up driving away potential subscribers unwittingly.
